1)White Hat SEO – It refers to the use of natural SEO methods to achieve desired results. It is what is referred to as ethical SEO
2)Black Hat SEO – This type of SEO is also referred to as spamdexing. It uses methods that degrade the search results relevancy. This type of SEO is not for long term as search engines are incessant in looking for websites that integrated forbidden or unethical methods just to rank.
SEO stands for Search Engine Optimization.It is a process of increasing the website relevancy in order to get indexed properly and increase the quality of the relevant traffic to the site via search engines.
A good SEO company will normally make recommendations on any obvious WEB PAGE DESIGN issues (poor colouring, confusing menus, etc), however SEO mainly focuses on guiding relevant, good quality traffic to your web pages. Keeping users on your website once SEO has got them there is normally in the realm of a Marketing department, however a good SEO company can be of great use in determining which pages users are leaving from, and can set up tests to explain why.
This is the process of improving the visibility of a website or a web page in search engines. This dramatically increases the traffic to the web site. Many web sites are expensive to build and are technologically advanced but they cannot be ranked by the search engines because they were never optimized.
There are two main steps in optimization, that is On-Page Optimization & Off-Page Optimization.
You can know more about Search Engine Optimization (SEO) from this link.
