So, the answer is Yes, the final price quoted at the till is the correct one, you can always refuse to buy.
The previous answer is just plain wrong.
The customer is not "obliged" to pay either price, and nor is the shop "obliged" to sell.
A sale of goods in a shop (or elsewhere) is a contract. A valid, legally binding contract is formed when an offer is accepted. In the context of a shop the offer is generally made by the customer when they present the goods to the checkout. This is an offer to buy. It is implied that they are offering to buy at the price on the label, but they could explicitly specify any price they want. The shop can then accept or refuse that offer. If they refuse they might make a counter offer to sell at another price. Haggling is simply a series of offers and counter offers.
So, in your example, the customer would be offering to buy at the price advertised in the window. The shop can then refuse that offer and make a counter offer to sell at the price in the till. The customer can then accept or refuse that offer - or make another counter offer. And so on.
Prices in adverts and on price labels are "invitations to treat". Thats a technical term that basically means they are an indication that the shop are interested in selling those goods and are likely to accept the marked price. But they are not binding.
All the above is general contract law. In the case of shops selling to consumers there are various sets of Regulations that restrict what shops can do. Obviously, genuine mistakes are not a problem, but shops cannot advertise or label goods at prices that are not genuine.
No,but i would query it as it's misleading and any retailer (major one anyway) would have to honour the price on the window (if it was an offer that lapsed and they did'nt withdraw the advert in time etc) or contact their head office to complain or trading standards if you don't get any joy with the store. Most will honour as goodwill but i also think it's a legal requirement not to double price.
They can choose to pay the advertised price or they can report the shop to the advertising standards agency
If a product is advertised in a shop window at a certain price, but comes up as a higher price at the till, is the customer obliged to pay the price they saw in the window or the price at the till?
