u can make a group page on fb and use only pics and stuff from your site without anyone know its you.
u can pay for advertising on fb/google/twtter and other site's (with high traffic)
(make your site advanced with allot of pages) because its easier to randomly find it on google
give the members a good reason to be there and be active.
make it more easy to use.
make it pretty
Well Facebook and twitter helps in increasing traffic but you have to do some more efforts because only creating account is not enough.You can get enough tips in search engines to optimize your site through social networking sites.Other than social networking sites you can go for Search Engine Optimization(SEO) techniques,email marketing,PPC,e.t.c
For SEO you should go for both on-page and off-page optimization techniques.We can't put every thing in single post so you should search all one by one.
Improve your search engine ranking by focusing your content on keywords related to your topic. And also try to get more backlinks on your website this may help to increase the traffic.
Try Pay Per Click advertising. It will help you to get sudden quality traffic.
Totally illogical - and actually suspicious - to try to operate a website anonymously. Perhaps you should just give it up as it is doomed to failure if you are so paranoid
Im trying not to share my identity so facebook or twitter wont help