have.......... Oxy clean is a good example of hype...makes you think its the greatest thing
since sliced bread, when its nothing that you cant buy in the store under regular household
names already; another example, tell people 'limited supply' ...only a few left.....when they
gone they're gone...and so on........'sold out/ion back order'...creates artificial demand via
bogus advertising. kids toys at Christmas? same thing/people gotta have it for the kid...bought
into the hype..........old as dirt scheme
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If you are talking Economics here,
effective marketing shifts the DEMAND curve to the right ( the demand curve is relocated)
Hopefully this helps:)
do your own research if you have 100 cupcakes and 10,000 turn up to your event there's a strong chance you'll sell out to quickly to make more..lol but if you make 10,000 cupcakes and 100 people show then you gonna have one full car and house and driveway!!!
be smart and take a look a your market (who's buying, when, where, how much are they paying, how often) then you'll figure out how many to make.