Hi Oly,
It sounds like you're in the same situation as one of our current clients. Social media is still quite new to a lot of marketers and you have to really know which ones to go with. But, I'd recommend doing more online advertising verses traditional print, television or radio. You are able to target your audience better and get more real leads.
I handle marketing strategy for our clients at www.pixelredefined.com. There are so many GREAT options to get your business higher visibility, especially because the internet is virtually unlimited. You can spend 5 years doing all that you can and you still won't have reached every corner of the country, let alone the rest of the world. Check out pixelredefined.com for our portfolio or contact juliet (at) pixelredefined.com for more information.
I recommend working with a company because we will handle what we do best and that gives you more time to work on what YOU do best. Running your business or developing/refining new services/products.
Best of luck to you!
One of the good ways to promote, grow and build a brand name in the market is through integrated communications. Integrated communication is the latest approach to promote a business and create awareness among its consumers. Integrated communications helps to develop and nurture long term business reputation focusing on important marketing objectives.
There are services that can boost your visibility on social sites and others that will submit a business to all of the useful directory sites.
In addition to those coupon mail packet services, the USPS has an "Every door" program that delivers oversize pieces to each address on a selected mail route for about 15 cents each.
https://www.usps.com/business/every-door...
Those with an actual business address should register for their free local listing pages on Google/Yahoo/Bing which are easy to get to appear in search results for your city. Once you are verified you can add content to the provided page and expand it's categories.
google.com/placesforbusiness/
We are known really well in the city and are wanting to get more publicity. We have no limit on money. We usually advertise on the radio and signs. We have recently targeted social media groups to promote our business. How else can we advertise effectively?
