There are many ways to drive traffic to your blog.But you have to use them very wisely.I think you must go through this post..." http://www.problogger.net/archives/2011/... " its going to help you out.

SEO is the best way to go. get quality back links YOU DO NOT SPAM google will get you sooner or later and your site will go down. Optimize your pages not just for the search engines but for your visitor "Useful information with image, charts and videos".

Is better to have 100 quality back links than 500 from useless pages.

1. Set up social media and feed your Blogs RSS feed to Twitter/Facebook with www.twitterfeed.com

2. Go to relevant forums/blogs to yours and link back to your site

3. Test out purchasing some cheap traffic from SEOClerks.

1. Focuss on writing quality content.

2. Apply some SEO techniques.

3. Build high quality backlinks.

http://aweber.com/?402121

This can answer all your doubts. its very effective. Worked wonders for my site. I am earning 5000$ per month. around 5 million views per month

I was wondering if it was more of a "if you write it, they will come" thing or if it takes active promotion?

I am currently getting anywhere from 5-10 uniques a day, and I want to build it from there...