1. on-page
It includes all the activities to made in the website itself like title, description, original content on each page, relevant images and videos, alt tags, canonical issue, etc.
2. off-page
It includes the link building and content marketing strategy of the website.
It can be done by:
Classifieds
Business Listing
Web 2.0 blogs creation
Articles on high authority websites
Press release about your website news on high authority websites
Tier 2 links
SMO - be socially interactive.
Engaging content creation
Updating the website with regular blogs and news related to your business.
If you want more assistance, email me your website and i can get you an exact marketing plan
I hope it helps.
with quality backlinks
Website page rank depends on only quality backlinks, you should try to create high-quality natural backlinks with high domain authority, then automatically your website get high page page rank.
PageRank is a metrics which Google uses to compare different types of websites on internet. More the value of the Pagerank, the website is good in Google's eye. So it is of no surprise that webmaster try to increase its value as much as they can. For that you need to perform some tasks which includes creating unique content for your website, proper navigation and most importantly relevant and high pr links to your website. All these will help you to achieve higher pagerank value.
You can improve your sites by the help of On Page Optimization,Off Page optimization and social media.
Video marketing and quality links work well though placement is becoming obsolete on Google.
I found a short and easy SEO book on Amazon called "SEO Organics" that helped me.
Be active! On every social media site you can think of!
Make sure your content is top quality and that there are no grammatical errors.
If it is a blog, be consistent.
What do you think the people in your niche want? Try and give it to them. :)
Tell your friends/relatives/neighbors about it!
Good luck!
Write a blog.
Do SEO optimisation.
Track your work with google analytics.
Participate in forums.
Post something that encourage user to return and send your link to friends.
Be social, use Facebook, Twitter, Pinterest..
Relevant keywords.
with quality backlinks to your page
