This is a common problem among trade show participants. Many of us are unable to engage or even initiate a conversation with the visitors; this happens mainly because of existing uncertainty among the staff members about what exactly to say or the fear of troubling the visitors.
Here are certain points that can come handy when dealing with visitors:
? In the first place instruct you trade show booth staff to avoid attending mobile phone calls for long durations and finish every call as fast as possible, since visitors don’t wish to disturb trade show staff that are busy attending calls or busy chit-chatting among themselves.
? Make sure to approach the attendees wearing a smile, embracing a relaxed posture and adopt a body language that makes others feel comfortable in approaching you.
? It’s important for the trade show staff to be well informed and trained, so that if a visitor comes with a query the staff members are well equipped with information to handle the visitor.
? To get the visitors involved in pro-active conversations, you need more engaging starters like win a prize, offering a free sample or asking for an opportunity to participate in an activity are the best openers.
To know more about how to convert visitors into quality leads you can visit this link: http://www.exponents.com/blog/right-way-...
The answer above suggest you what to do after the person has arrived your booth, whereas following are the ways to pull the prospective clients towards your booth.
1. The best and cheapest way is to have appoint a person who will be distributing the company brochure or visiting cards all over the exhibition especially in the section of your competeitor.
2. Request and inspire your current customers to visit the exhibition.
3. Display something new and attractive.
4. Advertise outside exhibition.
5. Make relation with other exhibitors, in fact i have even sealed a deal with other exhibitors during exhibition.
and do not worry about materialisation of the trade show, the sucess rate is very less and you need to give time for it to be fruitfull.
Above are the few ways to increase footfall
Attractive schemes for visitors.
Display attractive banners or big prints
Ads in local Newspaper
Ads local radio station
Social media,
Ask your visitors to spread words of mouth
Besides ensuring that you work to fulfill all above mentioned points; you also need to do something which most exhibitionists although do, but do not speak about it; i.e engaging a vastu expert for helping you to design the interiors,exteriors, and internal lay out of the stall; primarily and essentially all with the aim of increasing foot falls.
Newspaper, radio ,Banners or Hoardings, Social media, word of mouth etc can help u to increase footfall
Use Neem leaves boiled water to wash ur hair
I have participated in many trade shows in past one year but I haven’t been able to generate much leads mainly because I’m not able to engage the visitors in a mutually lucrative conversation. Can anyone suggest me ways to get the visitors of my trade show engaged in my offerings so that I may convert them into quality leads for potential business.
