Choosing a keyword with good volume, but not too much volume
Choosing a keyword that’s relevant to your business model
Update content regularly
Maintain quality of your content
Understand the power of incoming links
Update desciption and tags properly
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Make Blog, Use keyword as anchor text in Articles
It's mostly about content now but there are links you should set up that go to your site without them having your link - that's considered link spamming on Google.
Best book I found so far on SEO (short and easy read!) is "SEO ORGANICS" - on Amazon & Kindle - very inexpensive and effective.
- Publish relevant content
- Update your content regularly
- Metadata
- Have a link-worthy site
- Use alt tags
by using meta tags, meta description & meta robots
