In fact, founder of skincare label Little Innoscents Antonette Golikidis believes all mainstream brands are now involved in social and new media.
The best way to market yourself online is to have a social media plan. “It's a great way to engage with your customer base,
You have to understand the online angle for your business and your industry.
Choose the channels best aligned with your niche and resources.
Channels there are a plenty, but choosing a few and being focussed is far more important than quantity. Some key channels are
Search (organic search results, paid search results using SEO and PPC respectively on Google and Bing)
Local (Some overlap with search and social channels)
Social (Facebook, Linkedin, Google+, Twitter plus many others including forums, blogs, etc. and some paid options)
Email (A secondary channel but in some niches very effective)
Ad networks (works well for some niches and big brands)
On page and off page Search Engine Optimization (SEO)
Local on page and off page SEO
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay-Per-Click Traffic (PPC)
Mobile Marketing
Be consistent and relevancy does matter!
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