Our approach is to show our fabricators/kitchen shop owners how to create a competitive offer and we use our vast tool kit to collect customer information and deliver it to our customers in real time. We know that the internet customer most likely has a quote in hand and is looking for greater perceived value. It’s all about whom create that value perception first.
Using keywords and well-crafted copy that focuses on creating great perceived value is key backed up with professional presents and customer service will be a step in the right direction.
Online you will still need to compete with guys like me and the "Rockefellers" are shopping price these days too.
We tackle the perceived value by providing an experience as well as answering many of the questions that a customer will have as they venture into the process of purchasing granite counter tops. I say it all the time its all about perceived value - If yours is greater you will get the opportunity to sell them.
Trump University Marketing - Target Segment based on Promotion - Price based on understanding the organizations capabilities, understanding the customer - advertising. Looking at your website, it seems there are plenty of features.
To sum it up - I would perform a *"Perceived Value Analysis"*
Your services on a scale of one to ten vs your main competitors. If they provide better services or perform the same in the sector, your advertisement of perceived value is equal.
When I sell advertising to my clients I mention the ROI of an advertisement is 0.5% per 8000. That is 40 sales. The investment you make is not selling - its awareness. Brand Management is not about being more expensive than the other client. It's knowing what the client wants and delivering.
**"Perceived Value - The maximum a customer or prospective customer will pay for your product or service.
Perceived value is not the price you charge - it is the ceiling on the price you can charge."
Why You Need To Talk To Your Customers:
**"The survey required customers to rank 19 different casino and service attributes in order of importance, then to rank each of the surveyed casinos on delivery or satisfaction. The results? Customers' top priority was not headline entertainment, or free rooms, or free food. Not restaurants, or trendy retail shops, or the selection of slots and table games. The most important to the loyal customers who were surveyed was cleanliness!"
Granite countertops are very popular among homeowners due to the striking beauty and high durability they offer. Once they are polished during the manufacturing stage, the high gloss will last a lifetime. Hot cookware can be place directly on granite counter tops without harming the surface.
Using the words "luxury" and "High-class" will appeal to people who like that kinda thing.
I am trying to find words that people would use when they are looking for expensive custom granite countertops. The custom, very high quality, excellent service,
there are two types of hotels, 1. One Nite Motel 2. The Avalon Hotel and Spa....we are the second, and need to figure out how to target to that audience.....Any ideas?
