If you have already registered with pinterest, then go to your profile and add your website, pinterest will give you html file, download it and upload it to the root of your website and verify your ownership, Now you will have a quality backlink on Pinterest and also it will be a Dofollow Link! It is very usefull for your SEO.
Now share your images on pinterest. If you have some quality infographics images share them on pinterest. Ask your friends to follow you and repin your pins. Thats how you can drive some traffic from pinterest. For SEO just that backlink matters.
"Any business that relies on driving a high-volume of website traffic to increase sales, should consider
joining Pinterest." HubSpot
Here are some ideas of visual content you can post:
1. Visual content you already have
2. Provide useful and educational information
3. Share from a carefully vetted combination of sources
4. Collaborate with popular pinners
5. Combine great images with content
6. Photos of your customer
7. Host a Contest
Don't forget to add pinterest button on your website.
you can pin your business photos on pinterest , and share on other social media.
