Millions of dollars are probably lost a day from purchases from fake online stores, make money courses that don't deliver, etc. Your emotional stress in missing an appoint seems trivial in comparison.
Did they have any motivation to pay for an advertisement for a non existing service. More likely there was an innocent problem in this case, wrong number was put in by the printer or they were unable to rent the shop space they expected to open.
Did you give them any money? If they took money, that's fraud. If not, then there may be a vague false advertising case, but in reality you are just going to have to get over it.
There's nothing to report. What law do you think they've broken?
You can.
They were advertising a hair extension service for cheap
So i booked a date but never heard back. Then i saw they put a new ad up.
I called back the same girl who did the booking and she just kept saying ' you have the wrong number'
Have they done anything illegal? I don't think i can really report them as they haven't done the service yet.. or can i?