That's a challenge, really you should be building a business and part of that is building a brand around it, and part of that branding is the name. So really youre looking at it wrong. No-one can help you without understanding your business proposition.
Dawson's Brand
Well that depends on what you are providing, what your brand is about. Then you should choose a suitable name.
If your business is Online based or customers are likely to be drived from internet, you should choose such a name which prospective customer use for Google search to product/service you offer.
It will help you to get huge customer from internet.
I'm starting a brand and idk what should be the name