M is the roman numeral used in the printing industry to represents quantity of 1000.
Hence CPM means Cost Per 1000 ad impressions.
Generally CPC cost per click, is a safer investment for an untried campaign, it insures you at least get some user action for your money.
CPM - Cost you pay for 1000 Impressions your Ad makes
Actually it stands for: Commission Per Month.
Basic Adwords terms:
CPC: Cost per Click
CPM: Cost per 1000 Impression
CPA: Cost per Acquisition
CTR: Click Through Rate
ROI: Return on Investment
PTR: Phone-through-rate
CPT: Cost per Transaction
Tips on reducing the CPC/CPM:
Include relevant keywords in Ad Group & ad copy. Also see to it, that the landing page relevancy is high.
Can't give you more tips sorry! There's something you will learn from your experience.
cost per mile - usually 1,000 impressions
I am trying to reduce the budget for my Google Adwords campaigns. What does CPM stand for is it cost per month? I think it means something else though? Any tips on reducing the budget?
