SEO is a integral part of digital marketing, while digital marketing includes some other tasks but in one of them SEO, others are Email marketing, affiliate marketing, viral marketin, PPC etc.
Being a digital marketer since 1996 and working in marketing since 1991, I have always taken a proactive and holistic marketing approach to digital marketing and SEO (Search Engine Optimization).
In the last few years, digital marketing has increased exponentially and is crucial for all types and sizes of companies. Part of this growth has included SEO and PPC (Pay-per-Click) being used as mainstream marketing methods. But has SEO actually taken the place of digital marketing to the exclusion of everything else?
I think should be used in an integral and holistic way to complement an SEO strategy. An online strategy should help SEO, but it should not be implemented to the exclusion of anything else, and an online strategy should also be able to drive traffic from other sources in an integrated and seamless way as part of an overall digital marketing mix.
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Only some marketers use "free" search engine promotion to get visitors, SEO is only integral to those marketers' business.
Some believe putting yourself at he mercy of constantly changing search algorythems s not a good business model, ad choose to use paid advertising instead, which may lose money until perfected, but can be scaled up overnight, unlike SEO which is a very slow process.
Yes SEO comes under marketing
Seo now convert in to digital marketing or it may be say branding
SEO is the most deployed emarketing tactic and also top in terms of ROI. It takes 6 to 9 months time to deliver any type of SEO results.But once it started to deliver results, it offers quality and consistent results at least cost. Since it is organic traffic and results cost is comparatively less, which increase ROI.For long term results SEO plays a major role in any emarketing campaign.
Marketing a product, especially for startups and small business owners can be a daunting task.
Where and how to allocate resources becomes a pressing issue. And also exactly what is going to be the ROI or tangible impact of a marketing strategy leaves many people perpetually confused about what strategy to adopt. Best SEO service surely gives a boost to your marketing campaign.
Many people go by following the lead of successful companies and competitors. While it may seem like a tempting idea, yet what works for a company may not work for you. And at the end you end up spending a huge chunk on testing what has worked with a company with probably a completely different market approach.
That is where you opt for a marketing guru who can help you strategize efficiently and cost effectively through digital marketing and best seo service. Yet the traditional marketing is increasingly being replaced by digital marketing, for its cost-saving and instant results.
Digital marketing integrates different online media to optimize your business. These digital technologies can be easily integrated with traditional marketing to boost the campaign for your business.
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Exactly how it helps your business is evident. Every product you launch, milestone you achieve, or event you host can go total waste, unless you have a digital marketing team making it viral, and broadcasting it to the masses. The content, pictures, reviews, feedbacks can be all shared online. The social media does wonders as your stake holders get to interact with you on various platforms.
You can create engaging content and get your customers to participate in various promotional activities. People can like and share every update by your company.
The end product: an excellent rapport with your stakeholders in any part of the world!! The customer outreach increases significantly, and that too with way little investment as compared to traditional marketing.
An active viral presence is an important prerequisite to every business today. Let it be any business at any scale. The business activity generated through digital marketing and effective best SEO service is nothing short of revolutionary!
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