On my online store Wordpress blogs, I use the WP-affiliate-platform plugin to manage affiliates and in it you can set whatever cookie period you want.
It's not really a "problem" well, at least from the store owner's point of view. Like mentioned already all affiliate programs offer "cookies" with a certain duration (if they don't get over written by other affiliates) Usually the bigger/more well know the store the shorter the cookie's duration will be.
For sites like amazon, ebay, wallmart etc. the duration is 1 day (I think) for some of the lesser known or even stand alone sites (like say a site that sells an ebook) a cookie can have a duration of 30, 90 or even 360 days.
It all depends on how long the affiliate programs' cookie lasts, or if the user cleared his/her cookies.
If the buyer went back to the site within 60 days without clearing his/her cookies it's most probable that the sale would be credited to you.
But, as experience has shown me, there have been, and still are, a lot of issues with cookie implementation with some affiliate programs and networks that result in the 'loss or non-recording of sales'.
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Hi,
A situation like this: A customer discovers link to a retail product from an affiliate link on your site but doesn't close the sale on that day or not even that week. Someday, i remembers the product and is ready to make purchase but this time used a search engine to find the product and closes.
This situation often happens as people very rarely buy things upon discovering them or hearing about for first time.
So is there a way for current affiliate programs to make so that the site be credited for such sales?
Thanks
