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I think the answer is C for all the questions.
I think B,B,D
need help with these marketing questions I think answers are D,D,A but not really sure.
Especially for marketers with new products or services, IMC is needed because
A. consumers are unlikely to buy products they're not aware of.
B. only the best new products sell themselves through word-of-mouth communication.
C. consumers need to know all about the features of new products before they make a purchase decision.
D. pricing decisions can't be made without IMC.
Steve is working on a message to convey in his firm's advertising campaign. As a starting point, Steve
should consider
A. when the delivery date is for his contribution to the campaign.
B. which media he wants to use.
C. touting the key benefits of his firm's services.
D. what competitors' are doing.
Marketers and advertisers must be aware of, and comply with,
A. ethical and professional standards, which supersede laws and regulations.
B. the least stringent of federal, state, and local laws.
C. a complex mix of federal, state, and local laws and regulations designed to protect consumers from deceptive practices.
D. federal laws and regulations, but they can avoid any state or local restrictions.
