Your idea of email marketing is not really the state of the art. U.S. Can-Spam regulations forbid sending business promotions to strangers you have no relationship, spamming on a huge scale requires an ISP blind to the law and perhaps your own file server like those Russians use. Effective email marketing starts with promoting a squeeze page setup expressly to recruit new subscribers to your email list, these often involve a incentive like a free ebook. Their signing up established the prior relationship needed to market to that person, commonly marketers use email management services that can maintain higher deliver-ability rates than using your own email service, those like Aweber also provide advanced auto-responder mailing sequences facilities. Some marketers have no problem spending $5 to secure a single email subscriber, knowing that a targeted email list can earn back that cost in a short while. (Unlike those spam lists that have incredibly low conversion rates)
Some offers in the more challenging CPA marketing world only allow promotions using email subscription lists. Knowing that they have the greatest conversion rate potential and lowest fraud rate for certain offers.
PPC turns out to be too costly for affiliates who's profits are smaller than a retailer directly promoting their products, take care using Adwords to promote more shady products (more than a few on Clickbank) can get you banned for live, they purged thousands of Adwords advertisers (in late 2009?) including some spending many thousands a week who were promoting undesirable products, like Acai berry with unauthorized monthly credit card rebills.
Using PPC to send people to your a pre-sell page on your own site can result in more sales for some offers and has the potential to capture a repeat visitor to your site. As any successful retailer can tell you establishing a relationship with repeat customers is a very effective use of advertising money, even for some that may not profit from the first sale to a new customer, likewise an affiliate marketer can develop a following of readers who trust that recommended products will be worthwhile. Doing PPC that sends prospects directly to the sales page gives only the seller that chance for repeat business with that customer your paid attracted.
Email marketing works if you have built a lists yourself. You can send offers via email to that list. Pay per Click is paid marketing.
It's those ads you see on the top and side of Google search page. Pay per click works, but can be very costly in the beginning. In order to do any email marketing, you have to do some marketing to get people on your list to begin with.
Whatever marketing you decide to do, get some good solid training in it so you don't waste your time or money.
See the media buying for beginners link below...
Keyword relevancy is one of the keys to success with Google AdWords. While it may be tempting to include all sorts of keywords you can get your hands on, be aware that this is often the #1 mistake advertisers make when creating their first campaign. You only want prospects who “Need You Now” and are going to be motivated to contact your company, or purchase your services if they click your ad. People bid on the wrong keywords all the time and it hurts them big time. My company was losing an average of $0.67 per click until Simon over at RDM (his email is simon.b@resultsdriven.org) helped us get our ducks in a row with the campaign and now it makes $2.19 per click on average instead of -$0.67. If you speak with him let him know your a friend of Dean Jackson.
Hi every body , what is the best way to promote affiliate products ppc or email marketing , during my search almost all of answers tells that email marketing is cheaper than ppc , but what about sending to more than 2000000 account , is it cheap ?? ppc is targeted but email marketing if we start with third part list we have to send more to get less revenue ? i need answers from expert thank you
