Identify your audience.
Reaching out to local media
Social media
Free directory listings
Your website
Become and expert.
Get involved in your community
Consistently brand your business
Setting up a website is easier now than ever. A website will give you lots of opportunities to teach people about your business and the specialty items. The web loves niche areas, because people look for specific solutions. If you want to capture a person's need and interest in medical wear, you need to be online. That person is shopping at 1a.m. after work and don't have the time or energy to visit your store, which is closed at that hour. They want to find three outfits and have them shipped to their house so they have something to wear to work later in the week. They are looking for a solution.
If you build a simple site and ideally an ecommerce site so people can buy from you at their convenience, you can help that person out. Once you have a site up and running, there are all sorts of things you can do to drive traffic to your site. You can advertise, use social media (which you should already be doing), e-mail marketing, blogging, link-building and more. It is called online marketing.
Good luck with your business
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We sell Medical wear, casual wear, work clothes , shoes and accessories . Just wondering how we can bring more business to our store and we do not have a website since we don't know how to set up a website so we rely on in store business. How can we let people know about our business apart from business cards n promoting ourself online like on Google n YouTube. Ah help is appreciated
