I would start off with doing a press release. Press Release is a great starting point to promote your business and informed the public about your business. There are several business that are out there that uses press releases. However, don't make this your only source of advertisemnt because you don't need to flood the search engine with stuff. Next, Do article and blogging these are great sources of inviting people to know that you are an expert in your niches. Stay away from alot of the social networking sites because you have to build followers to get them to your site or business. Also Stay away from alot of the Pay for click type of services because your asset will be drain and then sometimes plus there isn't a definitive way of knowing that a person have looked into your site. Another thing to do is research alot of forums and answer sites and answers questions and add your link to the site. however, don't spam it because then you will be on the blacklist of spammer sites. hope this helps somewhat
also if you need more information let me know
It is summer and the summer blues will kick in pretty soon. Possibly market to parents who have teens at home with nothing to do now that most of the vacation trips are drawing to a close.
Groupon! Tell her to check it out!
My mom has recently opened a craft store and it is not going as well as we all had hoped. She works all day every day open to close and offers a variety of classes as well as sales yet not enough money is coming in. The classes she holds and sales she has are always a success but it's between sales that needs help. What would be some good ways to promote the store to the community? She has a facebook account, website, email list, and newsletters.