Website traffic can be generated in 2 ways - fake traffic generated by bots or real traffic who are humans (lol). Obviously bot traffic is low quality - bots won't buy your services or sign up to your offers. Human traffic can also be graded - low quality can be paid to surf traffic, RON - run of network - which is general non-targeted visitors (again this has a low conversion rate). Good quality traffic is made up of real people who are ready to visit your site and buy - think someone who has just split up with their girlfriend and you are selling a 'get an ex back' type product, that kind of thing. This traffic stays a long time, engages with your site and bets of all..buys what you are selling.
A pledge to our advertisers, publishers and the entire search marketing community to provide the highest quality search network in the industry. It promise relentless dedication to finding the very best ways to acquire and deliver quality traffic based on values of trust, respect and integrity.
Here I provides some points:
* Vigilance: LookSmart proactively removes traffic that doesn’t meet our quality standards
* Precision: We know our traffic on a very granular level and can translate that knowledge and insight into definitive goals
* Stability: Consistent delivery of quality traffic saves time and maximizes ROI
If you are referring to web traffic, this refers to how targeted the visitors are to your website. For example, if you are selling products, then conversion rate will be a good factor in determining the quality of traffic. Conversely, if you have a news site then page views may be the metric to look at.
I don't understand your concern with the term traffic quality whether it stands for road traffic or it is referred for any website.
Quality of traffic
it is graded by state of road, efficency of highway, and safety of pedestrian .etc
