The zero is a company that built a website because it felt it should, but no effort to promote it or create content that compels conversions. This is fairly rare, but you still see some companies with sites that do not help promote the business.
Many business are in the middle. The website either creates enquiries itself, is a re-inforcement for other marketing activity before the contact is converted in a shop or by a sales person, or the website makes some direct sales backed by other means.
The last is a pure e-commerce retailer. All products are sold over the web, with no physical shop or field sales people, although they may have substantial staff and facilities to support the online shop. This is increasingly common, with even some traditional retailers moving to online only models.
Any website development has to fit into the overall marketing strategy - whether it is to just back up other sales or advertising, generate enquiries that are converted to sales, or generate sales directly. It is a more complex process than just saying 'we want a website that looks like this' - see http://www.splicemarketing.co.uk/our-pro...
That's a very difficult question to answer because there are so many variables to take into account.
Even if it's built correctly and is well designed it's almost worthless unless it attracts enough traffic to convert into sales. How much traffic it attracts will depend on how well it is constructed for the target market and the strength of the competition.
The best way to value a website is by showing a track record of income over a couple years and the Google Analytics statistics showing consistent or increasing amounts of visitor traffic for given keywords.
A website's purpose is to project your business image on the Internet. It's very critical to build a professional-looking website so that would-be customers will be convinced of your business credibility If your website looks bad, it will surely turn off potential customers.
I will say each website can get Hugh traffic but the main thing its layout and design which can attract the people. So, Hire a reliable web development company which works on your site. I am doing the same through www.metamorphmedia.co.uk and earning thousands of dollars monthly.
In a perfect world, its worth 5-15% of sales. But that is a hard deal for u and them.
All depends on how much is spent on advertising it. If no one knows about it, it's effectiveness is 0. If money is spent on advertising, it could get you ￡1000's more income.
Hypothetical question,
Does anyone know what affect a website (ecommerce or brochure) will have on a business as an average % increase of turnover. Assuming that it's built correctly (for google) and has a good design for conversion.
I've been trying to look for an "average" stat to give a rough understanding to some of my customers.
Or even a link to a website that has these stats.
