Increasing your websites visibility in mobile searches is crucial because of the rapid growth of people using the mobile web. By 2015 more people will use their mobile phones than PC to get online. When people are conducting searches on their mobile phones, they are often on the go. Google recently reported that over 60% of mobile users only look at page one of search results.

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There are many differences between mobile SEO and desktop SEO, but the primary difference is that mobile SEO is geared toward mobile searchers, which means optimizing for different search results, different use cases, and different keywords than desktop search.

Google has blended mobile ranking, for example, which will serve a user both desktop and mobile results, but can rank mobile content above desktop content if a query is determined to be mobile in nature. A good mobile SEO will know the signals of mobility that search engines look for when ranking mobile content, and the signals a desktop search engine looks for to indicate quality content in general, and will optimize their content to be found by mobile-specific searchers.

As technology go forward and mobile phones becomes like computers is good to optimise web page for users who do all research trough mobile phones. Doing it this way you will target all audience and bring more customers to your page.

It is because people are using mobile phones more to browse Internet and the number of mobile Internet users are increasing day by day. It is better to have an optimized website for mobile browsers because a lot of business comes from mobile Internet.

Nowadays Mobile phones are used for browsing or mobile browsing.It is also use for a mobile search engine or restaurant review site to find a business or anywhere you want to go, that is why mobile SEO is important.