> Why is Adsense cost per click/revenue so volatile?

Why is Adsense cost per click/revenue so volatile?

Posted at: 2015-03-04 
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this time it is common problem to me too, There are other Cpcs too

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Hi,

I have Adsense activated on my Blogger blog http://singapura-serendipity.blogspot.sg

Some days, the CPC I get is very low, at around 0.1-0.3 cpc and other days the cpc is very high at 30+ cents.

Moreover, revenue is very volatile, increasing by 300% one month and then dropping 400% the next month.

My question is: how can one optimize CPC/RPM and stabilize it on a high level, reducing earnings volatility?

Any help would be appreciated. Thanks.

Stefan