As Groucho Marx and Woody Allen both quipped, "I wouldn't want to join a group that would have me as a member."
you need to put some kind of a code into a boring looking advert/poster etc. anyone who realises the code is there and solves it, will uncover contact details for you maybe?
That makes absolutely no sense.
As amy says some sort of teaser campaign that gets people curious but not so blatant that they know exactly what it is and how to join.
This is really tricky question. Allow me to explain it to you.
So we are working on a project which has something to do with secret society. Now we want to spread brand awareness and get group members to join. When I said advertising, that would mean bringing it out to people and advertising it on bill-boards, poster and stuff but technically when you advertise secret society the way i mentioned, it is not a secret anymore since everyone will think its out there and everyone knows about it. It is supposed to be a 'Secret'. do you see where I am going with this, get it? yeah that!
So to simplify question here.. I want to create an ad campaign for our 'secret society' idea without making it look like we are advertising it. How can people know about our campaign and yet they will think it is a secret. Think about the movie Fight Club or 4 Monkeys.
Any inspiration or movies with has something to do with secret society and how they got people to know about it.
Is there anything you can think of which is similar or has made people which I can get inspired of? any other movies or any other ideas as such?
Thank you!
