If we talk about offline marketing, then 'custom publishing' is a relatively new concept. In custom publishing, companies can publish their own customized magazine instead of giving advertisements in other company's magazine. It is a great way to promote the brand and to get a recognition in the global market. So this can be a good idea to expand the business.
Understand your customer - gain this from surveys, feedback, interviews etc.
Target your marketing to the customer.
For ideas look up the marketing press for awards and industry winning marketing activity, as well as online activity at places like marketing sherpa
I am a marketing specialist at Pristine Screens, and what we have found is that the Ideal marketing ploy is to get your contact information on the back of clients and prospective clients mobile devices.
The Pristine #Sticky+Screen+Cleaner converts your clients phones into walking advertisements. For free samples call me (Josh) 720-295-7594, email me josh@pristinescreens.com, or just visit us at www.pristinescreens.com.
Basically I want to know what people did to expand their business.
Especially when its an online store, or distribution business that only "passes items" instead of having to rent or own a storage of goods.
We've already thought of using facebook, instagram, and local online trading websites to promote ourselves. What else can be done?
Thank you in advance
