Not clear what your $300 is buying, that's too much just for some minor on site tweaking.
regarding press release vs other methods, it's important to diversity your SEO and they to use a little of a number of techniques, again to present a more natural looking backlink profile. Press releases may be no better than articles made to be republished on other sits as far as SEO value goes, the right press release an help a new company go viral if there's an interesting story that gets reported by the media.
My advice to you is to try to google your business. Use key words that you think potential clients may use. Where do you rank? If you are on the first couple of pages, I would not hire an SEO group. However, if you have trouble finding your website, you absolutely should consider hiring for SEO. Most people will settle on a website in the first three pages of google.
Of course, hiring SEO representatives can be expensive. The extra revenue you will receive from increased sales will counteract the additional costs.
Don't think that you can get to the first page of Google within a month. Depending on the competition level of your keyword, it could take months before this happens, and to tell you the truth, with all of the new Google algorithms and updates like Hummingbird and Penguin, they are really looking at relevant content than links these days.
There are some good one's though that understand this. You can get on Google Plus and take a look at +Eric Enge and +Neil Ferree (can't remember how many "r's" are in his name)
Basic SEO is quite easy. I couldn't believe the pricing - $500 - $5,000 - so I searched for books to figure it out myself and found one on Amazon that had great info called "SEO Organics"
For finest WEB OPTIMIZATION results We recommend applying Google Search Bot: http://is.gd/gsbsoftware Using that application We have ranked our site to very first page of Google on a quite high aggressive search term.
Ya it is worth... They will help you to get traffic and increase the company or brand visibility.
Make sure you get references.
sure why not...
Do you think an seo team that is good at what they do could be worth hiring?
Can seo pros be more effective than doing an online press release?
One im looking into does keyword research, article and blog writing to help keywords, competition analysis, meta tag, site map optimization, etc..... It is pretty expensive at around $300 but a boost in rankings overtime that could lead to hundreds more visitors a month in my own estimation could likely pay it self off fairly quick.
Any ideas on hiring seo pros?
Thanks