It may not make them want to BUY it, but at least go to the store, or go online or even look through the ad and check it out, but it also depends who your trying to target. Obviously, if your selling kids toys, using hot models are not going to apply to your 8 year old.
But if your selling something like for example a Ford truck (always a nice example), using some hot models might help sell that truck cause that applies to people who can drive, and thats your audience your trying to appeal to.
If youve seen a lot of commercials these days, they just fill your face with all this extra "pretty" stuff, and half the time you dont even know what the product is, or anything about it, but because the commercial is so appealing to you, your interested in doing whatever they say at the end "Visit our website for more info", "Find us in stores", "Pick your copy up from *store name* today", though you learned nothing about the product.
So, if the situation is right, and your target market is the maturity level for your product and advertising ways, then yes, using models can help sell a product, and can make people actually want to buy it, but like everything its not 100% guarantee you air a commercial with a couple of good models youll see sales. Your product could still suck, and not be what people want right now.
Plus, the product also needs to be able to work to be advertised by a model, for example, toilet paper, you probably wouldnt be able to easily get people to buy toilet paper with a model, it just doesnt work.
It's a better marketing strategy than using unattractive people....
A lot of marketing works because of how your brain subconsciously processes information. Yeah, I can watch an ad not want whatever they are selling no matter how attractive the model in the ad is. But, at the same time, I'm being exposed to their product, I'm seeing a pleasing image, and my brain is going to start to associate the two. So maybe next time I'm interested in their product versus a competitor's, I will choose theirs.
I'm not saying it works exactly this way for everyone, but that's the idea. I don't think advertisement agencies expect people to drop everything they are doing to buy their client's products just because they have a hot model in the commercial.
It is more subtle than that. You don't look at the model and think you can buy her or that she would find you attractive if you buy her product. But when attractive people like something it makes that thing more attractive.
It isn't a magic mind control trick. It is subtle influence. We know that just because the pit bull dog in the commercial has all the ladies chasing him when he drinks that beer doesn't mean that it is magic beer. But it does look like that imaginary dog is having a lot of fun...maybe it is fun beer? See how that works? You laugh at how ridiculous it is, but I will bet if you are over 30 you know exactly which commercial from decades ago I am talking about. And you probably know which beer it advertised.
no but flim actors do not advertising models
No models just make me feel fat :P
If they didn't, advertisers wouldn't use them.
Has anybody ever looked at a picture of a hot model and thought "Ooh, I just HAVE to buy whatever product they are advertising!"?
I can understand models for clothes, but for any other product it's pointless.
