2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
While the "Off-Page" optimization, mainly the external linking structure (that we'll discuss later) is what will give you your unfair advantage - the on-page SEO is a pre-requisite for the off-page to succeed.
In fact, if the on-page optimization is not done right, the best off-line search engine optimization in the world will not help you one bit.
1. Title Tag
This is an HTML tag that goes within the header section of the page. Title tag are the most important on-page factor for SEO.
Your keyword should be included within the title tag preferably close to the beginning of it. This is what Google shows on its search results page so you should also make it attractive so that it will entice searchers to click on it.
Don't just throw your keyword there, make sure that it is appealing and not longer than 65 characters.
2. Headline tags (H1, H2, H3)
Make sure your page includes one H1 tag with your keyword in it.
This headline tag shows Google that the text within it is important to the intended audience.
3. Meta Description Tag
While this does not have a bearing on the ranking of the page, Google still pulls the text of how it describes your page to other people from this tag.
Be sure to make it attractive so that more people will be clicking your page and not over do it - keep it below 156 characters.
4. Images
You should include at least 2 images in each page. Also add one video to one of the page in your site. You can simply embed a video from YouTube.
Make sure one of the images has your keyword in its ALT tag.
All other images need to also have ALT tags but should not include your keyword in them. Too many ALT tags with your keyword can lead to an over optimization penalty by Google.
5. Keyword Density
The exact keyword density is not important. Simply include about 3 instances of your keyword in each page, one of them should be close to the beginning of the article, one of them can be in Bold or Italics and that will do.
Do not be tempted to overdo it - that's a common newbie mistake.
6. Synonyms
You can include 2 or 3 synonyms to your page that does not include exact words from your keyword.
7. Article Topic
This is important. Your content should be on topic and match the niche and the keyword that is being targeted.
8. Outbound link
web design londonAdd one outbound link pointing to an authority site in your topic. This could be a Wikipedia page in similar topic to yours.
Place it at the bottom of the page, you can call it 'recommended source' or something similar. Do NOT add a 'no follow' tag to it, leave it in a natural stare.
9. Unique Content
The page should be unique and not a duplicated one. If you are using a spun article it should be at least 75% unique. It should also be making sense and has decent grammar.
Google may penalize pages that are of low quality.
10. Lenght of the articles
Each page should be between 500 and 1000 words long.
Be sure to vary the lenght of the articles in a site. Don't make all the articles exactly the same size.
Once your site is online and the on-page optimization is set, it's time to start creating links pointing to it.
Source(s):
http://www.zerodue-design.com/blog/optim...
While the "Off-Page" optimization, mainly the external linking structure (that we'll discuss later) is what will give you your unfair advantage - the on-page SEO is a pre-requisite for the off-page to succeed.
Quality Content
Quality Keywords
Quality Links
Social Media
No spamming
Hal Smith
SEO Consultant - URLdreamer.com
For best SEO outcomes My spouse and i highly recommend using Google Search Bot: http://is.gd/gsbsoftware Utilizing that software program We've ranked our web page to very first page of Google on a high competitive keyword.
unique commenting , blog commenting
For very best SEARCH ENGINE MARKETING results I highly recommend employing Google Search Bot: http://is.gd/gsbsoftware Utilizing this computer software We have placed my website to first page of Google on a extremely high competitive keyword.
