If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization and Inbound marketing, you are not alone. According to Marketing Sherpa, SMBs spend roughly 20% more on staff salaries to handle SEO & internet marketing than do large sized businesses who tend to out-source this activity. For this reason, it is critical that SMB marketers focus carefully.

For the typical small business, eager to start small business online marketing, one of their first investments is to create a website. Often they invest in a web designer and they may even get a decent looking page. But soon after being online, they realize that they are really needles in a haystack. When they look at their site’s Google Analytics, they can count visitors on the fingers of their hand. They start to learn more about small business online marketing strategies and soon enough, they have more free webinars to listen to than their time allows.

Online marketing for small business is really a long-term activity. But if you have decided to start the first step, here you can follow me for some general steps and tactics.

1. Create a website for your business or you can rely on other business platform. You should provide a steady and real platform where customers can find you. The website introduces to customers products and services of your own.

2. Promote your website and business. Online visibility and brand popularity is what you want. Direct traffic to your website and get more people know your are selling something they want.

To promote your websites, you may try seo for ranking and ppc for traffic. These two tactics are the common tactics used by business owners. You can learn about link buiding and ppc online.

3. Social circles improve your popularity. The benefit is that social circles allow you to stay close to people and direct traffic. Try to promote your site and brand on social sites like Facebook, Twitter, Pinterest,etc. Try to find your fans and followers here.

Article marketing, email marketing and other online marketing idea are worth your trying. Hope my words help you and good luck!

Bipul,

There is sooooooo much information out there on Internet Marketing you can hit information overload in about 5 minutes. Do a web search for "How to get started in Internet Marketing". But be ware, these waters are full of sharks, so avoid any site that asks you to pay for anything. ANYTHING!!

Use SMM at the beginning.