Keep in mind that if you want to increase your site rank on Google search engine then attracting more traffic to compare than others so, you get more conversion. Choosing the right keyword phrases less competitive and write high value content around this keyword and should take a lot of time to research, test and get experience when you write content for your website. I know one thing get the rank is the game of back-links and it mostly depends on how many back-links you had. If you want build more and more links for your website then you won the half race that's for sure. Use this resources like ( Blog comment, Niche forum post, Directory listing, Guest blogging and Info-graphic as well).

One of the best thing is using NoFollow attribute throughout the site preserve link juice, internal hyper-linking and avoid to use this like do not build a link in spammy or untrustworthy sites, don’t involve in link-scheme, don't underestimate the google guidelines. Join social media platform and build a strong relationship because Google is increasingly looking at social signals to get the higher ranking factor.

As per Penguin updates, do " On Page Optimization & Off Page Optimization" perfectly.

This Techniques comes under SEO

And also do SMO- Which means sharing information which is related to your website via social media networks.

Main fact is driving trusted traffic to our website leads to increase our site rankings in Google and other Search Engines belongs to Google's algorithms..

Hi OFF Page and On page both of necessary to increase rankings on Google. But the important thing is how can we do differently from others. Do OFF Page activity like social bookmarking on high PR sites , blog commenting, guest blogging, article submission, ppt submission, video submission and forum posting as a regular activity. you will surely get increase rankings on Google.

I would like to do some research on search phrases being used on the net to increase my internet rankings. Where do I start?

Having your Ads or Links around the Web, on other Websites which are well Optimized and Crawled Regularly by the Search Engines is the Best way.

For example-

http://www.uselesscrap.cc.cc/p/free-adve...

Do off page and on page activities such as bookmarking, youtube video slide creation, ppt creation, forum posting, blog commenting and also do social media optimization to increase the rankings as well as traffic to your website.

Answer: Search engine friendly website

Updates: make your website Google panda and Penguin proof

Authority: build reputation of the website by back linking and social shares.

Best ways is to do on-page ad off-page activities like submitting to web directories and social bookmarking sites.

For The more details you can refer to these great step - http://tinyurl.com/c9nbpr4