I know I already told you this once, but seriously, the people at the penny auction forum pennyburners.com get this type of question all of the time. There you will have people that are experts in penny auctions, not just experts in business. You can even advertise there if you aren't botting and the likes. I also mentioned thebidlounge.com. You can advertise there for something like 7 bucks a month or something else ridiculously cheaply, and you can reach 1000+ dedicated bidders daily.
I would also be asking yourself what type of advertising you would like to do. Or maybe I should say, I would be asking people with experience these questions at pennyburners, bidlounge, pennyauctionwatch, etc...
There are no hard and fast rules, but you can get a good idea what you should be spending on advertising by taking a look at what others are doing in your industry. Find other websites to buy like Websitetraffictobuy Check Out Your Competitors, If you are not selling products, but services, the need for advertising increases. You will have to generate more new customers to keep the money coming in the doors when another client either no longer needs your services or leaves. If you are anxious to get the ball rolling, buying web traffic might be the right.
It's all depend on your budget. But as a starter, I think you should be more focused on testing different ways of marketing and advertising and find out the most suitable ways for your business as soon as possible. And after you get a steady income flow, 30%~40% of the profits should be appropriate to be spent on your marketing & advertising.
It depends on how bullish you are on the site. If you feel certain it will make a lot of money then spend as much as you can on advertising. This is a no brainer: Future high profits=invest as much as you can now.
dont spend anything! or as little as possible.
submit your site to link directories like www.li-nks.com to drive more traffic to your site. There are plenty of free or cheap advertising options, you just need to look in the right places.
I am starting a type of penny auction site but I dont know how much to spend on advertising. I obviously want to be very well know and my site promises to turn out very large profits. How much should I spend?