Or find a phone number there, and giving them a direct call
If the website has a forum, maybe you can complain on the forum, just follow the rules given on the forum
Some larger websites have messanger options, where you can chat directly to operators
it depends on the website how it is design
some have a complain or feedback option
some have a contact us page , some have a mail id on contact us page
if the website have mail id then mail your complain
otherwise go to website contact us page and fill the form and send the form detail , below the form having the send or sub,it or etc button
Which one? Many sites have lots of info links at the bottom of their page, if you can find them in the top corner or tab bar
Many have a complaints procedure and a separate facility to report inappropriate content
Look for something along the lines of "Contact Us" or "about us" if you can not find an email reference or link
By contact us form or by calling to the website owner.