when it comes to PPC get prepare about PPC Services Adwords etc.. Dont get tensed briefly cover all the topics and go to the interview anyways all the best
The first thing of seo is the articles. Or we can call it website content, if you have the really good content, people will reblog your articles, and you can easily get the natural backlinks. this is the best way of seo. Google update this year so much, and what we can do is the content
Tutorials points and Moz.com are the places where you can learn SEO effectively. Also, Internet is the best place where you can get answer bette according to your questions.
did you have experience in seo or ppc ??
Go through the search engine and get better answer