I believe you are asking about comparison selling.....you are trying to sell your item but not down the other too much. How much you know about the other product is the key. You have to be able to back it up if you say yours is better. You have to have great product knowledge and communication skills. If you cannot sell the feature benifits, none of what you have to offer will be of value to your customer.

A comes ahead of B in the alphabet, it's hard to give any more specifics without knowing the product, typically ads emphasize the positives where your product has better specifications, and neglect to mention where your product is inferior.

These days a lot of advertising doesn't get into product features, rather they work at building brand recognition or manipulating psychological triggering, like hinting that it might get you a pretty girl.

If your product or service is fairly new or complex, traditional ads probably won’t work for you. After all, how will you explain why your new product is better than the competitor in a 30-second TV spot? Or how can you make an unfamiliar audience understand why they should buy your product in a one-fourth page newspaper ad?

hi try this ... regards

I have a brand called 'a' which I want to sale to a customer, since the customer want to buy a brand called 'b' which i do not have it. How to explain him/her effectively that my brand 'a' is better than 'b'?