Many dating sites use CPA networks of affiliates to promote their site, offering a commission for getting new prospects to sign up. These professional marketer affiliates will use their own sites and paid ads to promote your business, Facebook and the free dating site Plenty of Fish (pof.com)both have in house paid advertising often used to promoting dating related sites, their detailed demographic targeting based on user profile data allows the tailoring of ads to a specific gender/age, etc.
You can’t make people to join your site, but you can make it attractive for them to consider it e.g. unique content, and then prompt them i.e. invite them to join.
Members need to feel special and valued and there should be good reasons why joining your site creates additional benefits. This might be access to members-only pages containing unique content, editing privileges allowing members to edit parts of your site or being able to join in on certain discussions. It might be regular newsletters that offer them interesting or useful information on the same subject as your site.
To turn members into advocates you need to excite them and arm them with useful information. For most websites, doing this well is about providing excellent content or services. If your site can offer them something they cannot get elsewhere, they will tell others about it. Remember you cannot force people to be advocates and trying too hard may annoy or alienate your members.
So the simple rules are:
1. Focus on content and giving your users things they cannot get elsewhere
2. Make sure there is something extra for members, e.g. members-only content, discounts or communities
3. Communicate with your members via newsletters, Facebook/Twitter, etc.
Listen to them, and give them a forum for their feedback. This helps them feel valued.
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