Ads tend to be matched to the content of each page, if you write about topics people spend money on, perhaps reviewing cameras, you will tend to get ads with more competitive keyword who's price has been driven up by bidding. A funny pictures site though it may get good traffic is more likely to get remnant ads through the resale market which are lower priced.

I understand the better paying ads are the first to be shown, the more ad units you have on a page, the lower the average value will be.

You can block selected advertisers, if you can determine which are using the lower value keywords.

Your CPC is going down the reason could be keywords. Your selected keyword might not be having competition or bidding rate. Would suggest you to target high competition keywords. To find out more commendable solution of your answer kindly search in youtube.

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My Adsense CPC (Cost-Per-Click) is getting very low. It's currently about 0.05$/click which is terrible. I heard someone has a stunning 1$ or even more a click! I don't get it - where is the problem?

I have a site where I post useful stuff, news, apps and just everything about Android. I read somewhere the content is very useful for the final CPC and income overall. I guess I can "check" the content as my site is focused on one topic.

Most of the visitors are from the USA, which supposedly have the biggest CPC. Checked.

I have combined either text and image ads.

Anyone, what am I doing wrong?

Please don't answer the stuff from the sources "tutorial - how to increase...." I've already read them all.

If anybody is experienced with the Adsense and know the answer to my question, please answer.

Thanks in advance.