You will find a lot of dumb information on internet about SEO! I found out that 95% of people that says. I understand SEO! they don't know nothing.
I have a powerful software to balance perfect what a single website need because most can be considerate spamming and you are going to crash your web site's reputation with google and be punished!
Each web site need different and specifics needs to work on so you don't hurt your reputation with Google and then drop your position on Google.
Have couple difference between SEO for a national campaign and local research so both are different ideals to work with depending what you want.
Search for some advice by a guy called Peter Jensen he is from Maine he is the best SEO I ever found and I never lost any money taking his advice when a while ago I spent 3 thousand dollars with a company that just wasted my money and time with stupid link campaign.
You can Learn SEO and PPC From Google web academy
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Here's a tip, especially for local businesses - it's called day parting. As in, you schedule your ads only to appear during business hours of the day. If you follow customer trends in clicks and conversions by the hour of the day, you'll notice the peak hours. You can bully out your competitors on bids by focusing on certain times of the day. Make sure you are constantly optimizing based on these trends. You don't want to miss your customers, but if you're on a tighter budget, just wait for 'the right moment' of the day and bust out the cannons to hit your prospects when they want you most. I have it all managed for me, so no sweat. Simon can set you up to get managed if you're interested, just call him at 888-641-5026.
If you understand the basics, it can help to find and interview the best agencies to ensure that they know what they’re doing (and be careful of the bait and switch ― if you’re hiring an agency, interview the people that will be *working* on your campaign. Make sure you have an opt out in case that person leaves the agency and an agency shuffle leaves you with a newbie as well.
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