try Google searching: Hair Salon, your city, those results with stick pin symbols are free local map listings, you can qualify by verifying your business address from a postcard they send you, you have more chance of getting into the prized top 7 that make page 1 in a small town. http://Google.com/placesforbusiness/
You probably don't have the advertising budget of a chain retail store, perhaps you can test a few hundred door hanger ads you have your kids and friends distribute, you could offer a prize to the runner who brings in the most customers. (Won't hurt to add some useful grooming tips or fashion trend predictions)
If you want to promote the brand/identity of your salon you have to work on the creating awareness among your target market. So, the salon is in your home. Here are a few tips I can suggest.
1. Make your salon very encouraging or enticing to your neighbors. Start it with them especially if you don't have much capital for promotion. You can enhance the appearance of the salon through putting some lights, unique decor, or anything that could make it pleasing. Do not ever forget the entrance as it will create the first impression among your consumers. It must be able to lure them to get into the salon. You can think of custom floor mats where your brand will be printed. It will make the customers remember the salon and refer it to their friends or relatives. See some examples of custom mats in promomatting.com.
2. Your salon should be welcoming with a great ambiance.
3. Promote your business through excellent customer service.
In this type of business, your ace is recommendations, so, make sure that every client is served well and remember the name of your salon.
Add a listing on BookMyCity! You can reach new clients looking for beauty salons in your area. You can also offer online booking, which most people seem to prefer these days. You can also offer them package deals, to keep them coming back for more than one appointment!
From what I've seen, a great way is to throw a party! Invite your friends and tell them to invite their friends and you'll have food and little goody bags with hair products or something. Have business cards available and have flyers that list the services you provide with the prices listed.
You could also have Girls Night Out or Bachelorette Parties or Mommy and Daughter Mani-Pedis (or whatever services you have).
Hope that helps and good luck!
Google local listing is a very good option and it helps local business get genuine leads. If you are having any problem adding your site you can take help of someone who has done it.
I own a Beauty Salon at my home.How can I promote my Business.Have any Ideas?
