Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
PPC stands for pay per click, this is a medium of internet marketing. In PPC advertisers pay a fee each time when their ads is clicked. Google adwords is most popular PPC advertising system. Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Please go through this infographics- http://www.wordstream.com/articles/what-...
It will surely help you to understand PPC & Google advertising.
PPC stands for pay-per-click, in which advertisers have to pay fee each time whenever there ads is clicked. Basically, it is a way of buying visitors to your website, instead of attempting to earn those visits organically.
As we know that Search engine advertising is one of the popular form of PPC. Here, advertisiers have to bid for their add in a search engine's sponsored links wehn someone searches on a keyword that is related to their business offering.
While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:
1. Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
2. Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
3. Quality Score – Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
PPC Keyword Research:
Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
An effective PPC keyword list should be:
1.Relevant – Of course, you don't want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
2.Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
3.Expansive - PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.
Managing Your PPC Campaigns
Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:
1.Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
2.Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
3.Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
4.Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
5.Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo, and Bing.
A PPC campaign lets you determine exactly who comes to your website. You only pay for clicks to your site; if a person clicks on a search engine result, link, or banner and lands on your site (aka PPP pay-for-performance advertising). If the person only sees your link, but does not click through, this is called an impression.
PPC is one of the medium to get your website on top position in search engine. It's a paid medium for Internet marketing and if you want to learn PPC then there you can find
