- in the URL
- in the page title
- in the meta description (not fot the search engines but it sometimes shows in the SERPs)
- in your H1 tag and, if there is enough content, in an H2 tag
- in the leading paragraph of the page
- on the page more often than other words/phrases but not to the extent where the content lose readability.
Placing keywords in text, images definitely help to improve your overall SEO of website. But that is only a small part which decides the ranking. There are other factors too which determines the keyword ranking. For example backlinks are another vital factor and you should take care of that as well.
As algorithms get smarter at identifying the topic of a page by it's combined content paring other relevant keyword would probably hurt overall results, even today, I don't believe reducing content to try to make a keyword standout will work. Having the keyword in your menu link's anchor text, as well as variations of the keyword in perhaps the anchor text of 20% of external links wold do more.
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Yes, it does...
yes, but not more
Does moving keywords to the front of titles/images/paragraphs (with less relevant keywords following) improve SEO?
Please only certain-for-sure answers only, preferrably from experienced SEO practitioners. Please don't reply if you just "think" that would make sense but never really researched or tried it yourself.
Thanks