Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.
Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.
Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
Social media optimization is the use of several social media medium to promote a product or service that is being offered, these social media then uses tools like http://postific.com/.
Social Media Optimization is a new term in blogging and very much important for optimizing your site in 2014. Learn more about it from source link.
Social media enhances the visibility of the businesses without even paying for the advertisement or SEO and it is not only limited to advertising a brand but also smart business are use it for:
#1 Social media participation
#2 product/ services development
#3 Recruiting
#4 Employee turnover and engagement
5#Brand building
6# Develop customer satisfaction and relation etc.
Social media optimization mean to involve social activity and make good on social media. first you create your account on social site. make it real not fack.
How SMO helps to promote company business.
