Black hat SEO is the process of using unethical techniques to get web traffic. As the Internet marketplace has grown increasingly more competitive, companies and webmasters continue to search for new and improved ways to appear highly in the displayed results of search engines.
Examples of Black Hat SEO Technique:
A variety of black hat search engine optimization strategies are used today. One example is including text on your webpage that is the same color as the background. The text is therefore hidden from visitors but visible to search engines, which can then use the text to rank and classify a particular page. This is an extension of basic keyword stuffing strategies, in which a webmaster excessively includes keywords and keyword phrases onto their pages.
Any method of improve search ranking that violates search engine guidelines, they may have invented the term. Some of the bigger offenses include cloaking the real content of a site and displaying a less offensive version when the search engine spiders come calling, using software robots to place comment links on thousands of blog sites.
Smaller offenses,like paying a blog $5 to put a link to your site in their friends list might be back hat or just SEO Spamming.
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