That is the all encompassing term for linking between sites, in SEO it's usually incoming links (backlinks) that boost a site's ranking, although the complete lack of outgoing links may seem unnatural, linking to a few authority sites in your field probably improves your ranking as well.
Link exchange
Cross linking, you can say link exchange as well. Here two site owner exchange each other link on their web site is called cross linking.
Cross linking in the SEO is mainly used to increase the popularity in the search engine.It denotes the linking between two or more sites that was oftenly maintained by the same owner or different owner.Is is the popular technique to build traffic and increase page rank.
Cross linking means exchanging the links between two websites may or may not be owned by same person. But this tactic is old and old fashioned. Google give any value to such tactics and even penalized if he found anything confused. So better to go for link building as per Google rules.
All your SEO answers here >>>>>>>>>> http://colinwainwright.com/seobreakthrou...
what is meant by cross linking? this is my interview question.
