Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

PPC also knows as Pay per click ads mostly appear in a colored box on search results pages on the Internet. Many portals like Ask Jeeves and AOL are not clearly separating the ads from the regular search results on the Internet. Basically, pay per click is an advertising model whereby advertisers only pay when their ad is clicked online. More competitive state of web advertising and also utilizing PPC ads is a skill some modern businesses can also afford to ignore.

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Pay per click (PPC also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads.

Pay per click advertising is more popular than ever. Whether you use Google, Yahoo, or Bing for your PPC campaigns, you must be well aware of the fact that it is getting much more difficult to make money using selected keywords or online campaigns.

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when u make a website u get some ads to display from those ads when someone clicks on those ads google pays u per click