Google recently penalized the largest search engine in the world for gaming its ranks. And if you're confused by what I just said, you read it right: Google penalized Google...5 times. For buying links. For cloaking. And on and on.
http://searchengineland.com/google-penal...
Who else has been caught by Google? The BBC, Mozilla, The Washington Post, and a huge list of other "above board" companies.
So I would say this: learn both sides of SEO by finding EXPERTS in the arena. I like Alex Becker and Glen Allsopp myself, who are both white hats, but don't't treat the area with kid gloves. That will give you the greatest benefit in the long run. To ignore the other side based on sheer ethical behavior is foolish, IMHO.
White hat SEO or Ethical SEO is a technique to promote your business by creating links of your business on different websites in your niche as per search engines guidelines. If you want to get to appear or business at the top of search engine ranking or don’t want your website to be penalized than white hat SEO is necessary.
There are many benefits of white hat SEO:
? Your website will rank in search engine for a long time.
? You will get relevant users.
? You can gain the trust of search engines as well as users.
white hat SEO can bring the long benefit for your website,because white hat SEO is lover by google and the user
Check on a book called "SEO ORGANICS" - a short and easy read on Organic / White Hat SEO - very effective for my site. I bought it on Amazon for about $8.
In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
For more detail you can go now on this link:-
For very best SEARCH ENGINE OPTIMISATION outcomes I highly recommend applying Google Search Bot Employing that software I've got ranked my site to first page of Google on a quite high competing search phrase.
Freedom from the fear of being penalized and perhaps removed from the Google search results.
