> What is the importance of brand management?

What is the importance of brand management?

Posted at: 2015-03-04 
The process of maintaining, improving, and upholding a brand so that the name is associated with positive results.It involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. It is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.

Enter your message here...Brand is a name, term, sign symbol or design or a combination of these intended to identify the goods or services of one seller or group of sellers, and to differentiate them from those of a competitor.

A brand is a representation on the value a particular business or organisation adds to its customers. To read more on branding, please see a detailed new post I wrote on branding:

The complete guide to strategic branding - http://www.entrepreneurden.com/branding-...

Brand management is very important in this highly competitive world where everyone is tecno-savvy.

Whatever the business or services U have, branding is worth for every aspect for gaining profit & stay ahead in the market..

Brainwashing people into buying "branded" stuff for way more money than its really worth is no easy task - so it needs to be managed.

i feel importance