If it's only partially focused there, the problem is one of audience size. For example, a local audience in Winston-Salem NC is much smaller than the audience for North Carolina as a whole.
Invest in local SEO only if your business is mainly local.
A physical retail store is generally only interested in prospects within driving distance, it is considerably easier to rank in search results for a local search like: computer repair, Cleveland
Search engines are aware that a relatively large percentage of local searches result in a sale, and are making an effort to strengthen their ability to match local businesses to prospects.
Higher rankings will get you more visitors as well as customers :)
That's simple question :D If you would like to get into SEO industry, then you should check out this website http://backlinking4seosite.com
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Cheers!
Its very easy to achieve and can have high impact.
Hal Smith
URLdreamer Consultant
Simple!
For higher PR.