Don't overlook the power of demonstration. Record down videos of how this car excels as compared to other brands. Upload these videos to Youtube and then do a good job in SEO to grab attention of potential buyers.
Craigslist offers free classified ads.
I sold a car on ebay to a local guy. I sold it for more than book value because there was a bidding war.
facebook, youtube..your local iga :D
you can advertise your car on
http://autos.yahoo.com
http://m.gumtree.com/diesel-peugeot-206-sport-hdi/v?adId=103666546
